How Business-to-Consumer

How Business-to-Consumer Sales Works, Types, and Examples

Business-to-consumer (B2C) sales refer to dealings between businesses and individual consumers. This model contrasts with Business-to-Business (B2B) sales, which involve transactions between firms. B2C sales are characterized by a direct relationship between the company and the end-user, typically facilitated through retail, e-commerce, and service-based industries. 1 How Business-to-Consumer, Critical Components of B2C Sales. Target Audience. […]

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